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March 16, 2012

‘Avengers’ assembled: AMC Theatres plans Marvel movie marathon

Posted in: Movies

whedon now Avengers assembled: AMC Theatres plans Marvel movie marathon

Joss Whedon, Chris Evans, Chris Hemsworth and Robert Downey Jr. team up for "The Avengers" (Annie Wells / Los Angeles Times and Marvel Studios)

When “The Avengers” arrives in theaters on May 4 it represents an unprecedented Hollywood experiment — can the narrative threads from four different superhero franchises come together to form a unified tapestry in a fifth, all-star franchise?

With “The Avengers,” director Joss Whedon will bring together the stars of three franchises — Robert Downey Jr. as Iron Man,  Chris Evans as Captain America and Chris Hemsworth as Thor — and the title character of a fourth — the Hulk, whose human alter ego, Bruce Banner, will be portrayed this time by Mark Ruffalo.

From day one, the lead architect of the plan has been Marvel Studios President Kevin Feige, who said Friday that the marathon reaches out to the most fervent of fans.

“We have always made the Marvel movies as stand-alone superhero stories, each autonomous of one another and delivered to appeal audiences everywhere,” Feige said. “But for those who want to dig deeper the marathon is great way to connect the dots of the Marvel universe and [those dots] lead right into the movie experience of Marvel’s ‘The Avengers.’”

To underline the ambition of it all,  10 AMC Theatres in seven states will show all five previous Marvel Studios releases on May 3 and then, at midnight, roll right into “The Avengers.” The marathon will begin at 11:30 a.m. with “Iron Man” and continue with “The Incredible Hulk,” “Iron Man 2,” “Thor” and “Captain America: The First Avenger.”

A ticket for the entire slate is $40. The participating theaters include:

Burbank 16, Burbank, Calif.; Downtown Disney 12 ,  Anaheim, Calif.;  Metreon 16, San Francisco, Calif.

Empire 25, New York, N.Y.;  Garden State 16 , Paramus, N.J.; Boston Common 19,  Boston, Mass.

Aventura 24, Aventura, Fla.;  Downtown Disney 24, Lake Buena Vista, Fla.

Alderwood 16, Lynnwood, Wash.;  Tysons Corner 16, McLean, Va.

– Geoff Boucher

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