DC will restart all of its titles with No. 1 in September [updated]

May 31, 2011 | 2:33 p.m.
jimleegeoffjohns DC will restart all of its titles with No. 1 in September [updated]

Jim Lee and Geoff Johns (DC Entertainment)

DC Comics is going back to the starting point in September, renumbering its entire lineup of DC Universe titles with No. 1 and retooling nearly all of its major characters, including Superman, Wonder Woman and Batman.

At the same time, the company, which has been publishing comics for 76 years, also said it would start selling digital copies of its printed ongoing superhero titles through apps and a website the same day they’re released in comic shops, a move dubbed by the industry as day-and-date sales. That will affect the company’s superhero titles.

dc DC will restart all of its titles with No. 1 in September [updated]

"Green Lantern" No. 66 (DC Comics)

That means DC is joining a movement already embraced by Archie Comics, which began same-day digital and print sales in April, along with other smaller publishers. DC’s rival, Marvel Comics, has not yet implemented such a move but has routinely held more market share every year since 2002, based on sales statistics from Diamond Comic Distributors.

USA Today reported that DC’s move will start with the first issue of “Justice League” No. 1 in September, which will reunite the classic lineup of Superman, Batman, Wonder Woman, the Flash, Aquaman and Green Lantern. The newspaper reported that 52 issues, all starting at No. 1, will be released starting at the end of the summer. “Justice League” is the first and will be written by DC’s chief creative officer Geoff Johns and illustrated by co-publisher Jim Lee, the first time the pair have collaborated together, the company said.

Lee has also designed the costumes of more than 50 characters, the paper reported. In a note to direct-market retailers, Bob Wayne, senior vice president for sales, said by rebooting the superhero titles and moving to day-and-date digital sales, DC was positioning itself to let readers experience characters in a new light.

“We have taken great care in maintaining continuity where most important, but fans will see a new approach to our storytelling,” he said in the letter. “Some of the characters will have new origins, while others will undergo minor changes. Our characters are always being updated; however, this is the first time all of our characters will be presented in a new way all at once.”

It remains to be seen if the renumbering will affect such long-published titles like Action Comics, which reached No. 900 this year, and Detective Comics, which is at No. 877. Some of DC’s titles are already available digitally through apps and in March it joined Comixology’s Digital Storefront Affiliate program, which lets shops sell digital comics along with printed copies.

The move comes after the conclusion of the company’s epic “Flashpoint” mini-series, also penned by Johns, that has changed the face of the DC Universe and made some well-known characters into different versions of their normal, and entrenched, personalities– Associated Press


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8 Responses to DC will restart all of its titles with No. 1 in September [updated]

  1. Joe says:

    Cannot wait for Aquaman by Geoff Johns and a Justice League with the Big 5 by him and Jim Lee!!!

  2. KULT Studio says:

    Very cool. Can't wait to see this. Jim Lee is a master.

  3. Mad Hatter says:

    There had better be a Secret Six reboot. It is my only remaining tie to current DC.
    Without it, I would be an Image/Marvel sorta guy.

    Though I suppose this may spark my interest in taking on new characters in the DC universe I would normally not go near because of the years of history I am not familiar with.

  4. EC Cameron says:

    They'll have to change some things, what with the Superman copyrights going to the Siegel and Schuster hiers. Since DC/WB cannot keep any of the S&S ideas of the "Last Son of Krypton" with cape, tights, and a big red S, who disguised as mild-mannered reported Clark Kent… Hmmm… Let's see… Superman without the "S" or the same costume, no "Krypton", maybe even no "Clark Kent"? I dunno. Doesn't sound too promising…

    My main issue is, every time Corporate America changes and "improves" something (from food products to fiction-franchises), they usually mess it up– BIG time. Please guys, copyright or no, don't mess with the "S"… Keep him as intact as possible. Remember that a lot of the movie's viewers will be invited into comics soon, and will want to recognize what they see in both places.

  5. carrie says:

    Digital copies mean the death of the comic book stores. It is sad because instead of socializing at the stores people just download online. No wonder no one is polite and knows how to act in public anymore.

  6. Caleb Aurion says:

    If this is a total reboot I don't think I could see myself sticking with it anymore. I've been following Green Lantern since Rebirth and picked up Flash durring his rebirth, but if this all gets rebooted and forgotten I think the only DC comic I'll read anymore will be Batman Beyond.

  7. scott says:

    Maybe I'm in the minority, but I've tried it, and reading a digital comic absolutely cannot compare to kicking back with a real printed on paper comic book.

  8. braffy says:

    I'm done with comics. Everything you ever enjoyed and spent money on previously is out the window. And I used to enjoy Jim Lee, but it's like too much Halloween candy…

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