Call of Duty: Black Ops blows away sales records with $650 million
Nov. 18, 2010 | 11:04 p.m.
Screen shot of Call of Duty: Black Ops. (Treyarch / Activision Blizzard)
Call of Duty: Black Ops destroyed previous video-game sales records, ringing up an unprecedented $650 million in retail sales within five days of release, according to Activision Blizzard Inc. More than half of the game’s take, about $360 million, occurred on Nov. 9, its first day out.
The Santa Monica publisher said Black Ops sales surpassed the $550 million generated in its first five days by Call of Duty: Modern Warfare 2, the previous installment of the franchise and prior record holder.
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— Alex Pham
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