Call of Duty: Black Ops blows away sales records with $650 million

Nov. 18, 2010 | 11:04 p.m.
blackops6 Call of Duty: Black Ops blows away sales records with $650 million

Screen shot of Call of Duty: Black Ops. (Treyarch / Activision Blizzard)

Call of Duty: Black Ops destroyed previous video-game sales records, ringing up an unprecedented $650 million in retail sales within five days of release, according to Activision Blizzard Inc. More than half of the game’s take, about $360 million, occurred on Nov. 9, its first day out.

The Santa Monica publisher said Black Ops sales surpassed the $550 million generated in its first five days by Call of Duty: Modern Warfare 2, the previous installment of the franchise and prior record holder.


— Alex Pham


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2 Responses to Call of Duty: Black Ops blows away sales records with $650 million

  1. Ray says:

    In other words, if it had been a movie and the same number of people attended, it would have grossed about $80 million, which is certainly respectable. Why do you media folks get SO OBSESSED about numbers like this? Do the math. Figure it out for yourselves! Give readers perspective, not just hype. $650 million WORLDWIDE at $60 a unit translates to 10.8 million units. I'm not undermining their figure, just trying to get to the bottom of your "reporting." 10.8 million of anything is great, but that would be the equivalent, in pop-culture terms, of a movie grossing $80-90 million worldwide in its first five days. Would you report THAT figure?

    Just reporting the retail sales number is awfully misleading. Look, these figures are great for EA and great for the industry, but they are deceptive, and your reporting should be better than this. This is a very solid retail figure (more games, frankly, should be earning this; it should be the norm, not the exception). A chunk will go to the retailers, a chunk will go to the producer, and then EA will get its share. So EA HAD to gross this or they would have been dead in the water.

    But more importantly, $650 million in five days is impressive and laudable, but it's NOT the earth-shaking cultural phenomenon such a number in a headline might imply. Please be more careful. Why does the L.A. Times keep giving into industry hype (especially movies, music and games), whereas your colleagues on the news side would likely be a bit more skeptical. And rightly so.

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