Inside The E3 Electronic Entertainment Expo Conference

June 17, 2013 | 3:33 a.m.

A person dressed as a character from PopCap Games' Plants vs Zombies video cracks jokes with an attendee. (Patrick T. Fallon / Bloomberg)

A person dressed as a character from PopCap Games’ Plants vs Zombies video cracks jokes with an attendee during the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Wednesday, June 12, 2013. E3, a trade show for computer and video games, draws professionals to experience the future of interactive entertainment as well as to see new technologies and never-before-seen products. Photographer: Patrick T. Fallon/Bloomberg

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