Video game designers go to next level with real-world problems, nuance

Feb. 08, 2014 | 5:00 a.m.

Playing at a different level
Forget high-jumping plumbers and gun-toting muscle men, the characters of these independent games, all playable for the PC, are more akin to those found at your local independent cinema.

“Cart Life” (Richard Hofmeier)
Play as a Ukrainian immigrant or a single mom, each in a desperate state to succeed as a street vendor. But selling lots of newspapers from a cart isn’t a key to riches in this life simulator, which turns daily anxieties — remembering, for instance, to buy cat food — into tense, playable moments.

“Prison Architect” (Introversion Software)
The idea was simple: design a game in which players can build penitentiaries. But the execution has been far from easy, as nearly every aspect of running a penal complex is a hot-button issue. Still in development, “Prison Architect” mixes narrative and simulation elements, touching on issues of race, capital punishment, prison labor and more.

“To the Moon” (Freebird Games)
“Can you take me to the moon?” It’s a dying man’s last wish, and it launches this sci-fi fairy tale in which two doctors are hired to rearrange the memories of an elderly client to help him die a happier man. Can we love the life we lived, or will our dreams always haunt us? There are no easy answers when grappling with mortality.

“The Novelist” (Orthogonal Games)
A marriage on the brink, a father who thinks he’s a hack, a mother who has suppressed her desires to be an artist and a bullied child. These are the various tales that the player — a ghost living inside an idyllic home — will uncover and attempt to manipulate. But are the supernatural as helpless as the living?

“The Shivah” (Wadjet Eye Games)
There’s a murder, and Russell Stone is a suspect. But this is no ordinary whodunit. “The Shivah” is a character study, offering a look at the life of Stone, a down-on-his luck rabbi. He’s bitter, in debt and ready to step away from his life of servitude, but the game’s events have him reexamining his relationship with his faith.

“The Stanley Parable” (Galactic Café)
Stanley’s life is a modern tragedy. He’s not only stuck in a soul-crushing cubicle job (Stanley is employee “No. 427”) — he’s content with going nowhere. But suddenly everything that’s normal is not, and Stanley’s daily routine is thrown upside down. Can Stanley, frightened of his boss and nervous of losing his job, handle the unexpected?

“Papo & Yo” (Minority Media)
A young Brazilian boy discovers a monster inhabiting a dreamy South American town while hiding from his alcoholic father.

“Thralled” (Miguel Oliveira)
An escaped slave searches for her missing child in a surreal take on 18th century Brazil.

“Gone Home” (The Fullbright Company)
A young woman returns home after time abroad only to discover a house devoid of people but full of secrets.

“Papers, Please” (Lucas Pope)
Serve a fictional Eastern Bloc country—and make enough money to provide for your family—by manning a border checkpoint.

Miguel Oliveira is developing a video game in a tiny apartment near USC, worlds away from the high-tech studios of Sony, Microsoft and Nintendo. He works on a laptop surrounded by folding chairs and red plastic cups. The spare surroundings belie his ambition: to design a game that changes the way we play.

In Oliveira’s game “Thralled,” set in 18th century Brazil, players explore jungles and ships to help a runaway slave reconnect with the life that was stolen from her.

The Portugal native grew up on games where guns played the starring role. Now, he wants something more — to create work that has the same cultural resonance as the best in film, literature and music.

“What’s blocking interactive media from being considered art is that most video games focus on primitive feelings of aggressiveness and competitiveness,” said Oliveira, 23, a lifelong gamer who graduated from USC’s interactive media program last spring. “Art is introspective. It makes you see the stuff that makes us human.”

“I want to believe I’m in the business of making people better.”

"Thralled" creative director Miguel Oliveira at his Los Angeles apartment. (Irfan Khan / Los Angeles Times )

“Thralled” creative director Miguel Oliveira at his Los Angeles apartment. (Irfan Khan / Los Angeles Times )

Oliveira is among a new generation of designers who are re-imagining the role of video games, injecting a dose of realism — from everyday moral dilemmas and economic struggles — into a medium that’s generally relied on two extremes: save the princess or save the world.

“Papo & Yo” follows a young boy who must tread softly around an abusive monster, a metaphorical father who is struggling with addiction. “Prison Architect” calls on players to build and manage detention facilities while navigating issues such as race and capital punishment. “Gone Home” spins a tale out of the feelings of loneliness and banishment that consume a teenage lesbian. “Papers, Please” asks players to imagine life as an underpaid, over-stressed immigration officer in an Eastern Bloc country.

“Games don’t have to be a happy, fun thing,” said “Paper, Please” designer Lucas Pope, a 36-year-old American now living in Japan. “Our generation grew up with games, and we express ourselves through games. Games once had to be entertaining, but now games are another way to talk to people.”

Most of these character-driven games are being developed on shoestring budgets by independent designers. But big video game companies are seeing the potential in tapping a demographic beyond the GameStop crowd.

Ubisoft Montreal, best known for blockbuster brands such as “Assassin’s Creed,” will release a game later this year called “Watch Dogs.” Set in a crime-ridden Chicago, the game deals with government and corporate surveillance, with players grappling with the balance between personal privacy and urban safety. Designer Jonathan Morin said his goal is “to bring a shade of gray to the gaming world.”

Realistic challenges

David Cage of Quantic Dream, a Paris-based company, is making games that turn seemingly small moments — losing track of a child at a mall or feeling uncomfortable at your first high school party — into grand, anxiety-filled set-pieces. “You can do more with this medium than make toys,” he said.

Richard Hofmeier’s independently produced “Cart Life” offers a snapshot of what it’s like to be poor in America. “Cart Life,” which has been downloaded more than 3 million times, puts players in control of various street vendors, such as a Ukrainian immigrant trying to sell newspapers or a single mom who hopes to start a coffee stand.

"Cart Life" creator Richard Hofmeier at the Hammer Museum in Westwood, Calif. (Ricardo DeAratanha / Los Angeles Times)

“Cart Life” creator Richard Hofmeier at the Hammer Museum in Westwood, Calif. (Ricardo DeAratanha / Los Angeles Times)

“Cart Life,” with its crude block-style art and blip-and-bloop sound effects, looks straight out of the 1980s. Its thematic maturity, however, is very much of the moment. What the game lacks in technological prowess, it makes up for in character depth.

Melanie Emberley, the game’s struggling entrepreneur, is getting divorced and battling for custody of her daughter. Here’s a puzzle players are forced to confront: Can Emberley spare the time, financially, to converse with her child? One doesn’t necessarily win “Cart Life,” since a character such as Emberley is never really out of debt.

It’s not just indie games that are getting existential. Sony’s 2013 zombie-themed hit “The Last of Us” included a realistic underlying theme: coping with the loss of family members.

“We’re in a place where it’s OK to fiddle with people’s emotions,” said Adam Boyes, a vice president at Sony Computer Entertainment. “Video games were always a way out, but nowadays we can have deeper conversations, whether it’s around the NSA or our relationships with our parents.”

Existing audience

Expanding the game genre is also seen as a way for the industry to keep players buying games long after they’ve grown tired of narratives built around men with guns.

Nearly two-thirds of video game players are under age 35, and 55% of players are male, according to the Entertainment Software Assn. The trade group defines video games broadly; it counts avid consumers of more casual titles played on handheld and mobile devices.

Sales data for the most popular games points more forcefully to a younger male demographic. Seven of the top 10 selling video games in 2013 were combat, sports or action titles, according to the NPD Group. “Grand Theft Auto V” and “Call of Duty: Ghosts” claimed the top two spots.

A scene from the Xbox One game "Call of Duty: Ghosts." (Activision / Microsoft)

A scene from the Xbox One game “Call of Duty: Ghosts.” (Activision / Microsoft)

Video games have yet to win broad appeal across age, gender lines in the same way that blockbuster films or top-rated TV shows have.

“The game industry likes to say we make more money than Hollywood, but more people saw ‘Toy Story 3′ on opening weekend than have played a ‘Call of Duty’ game,” said game designer Warren Spector, whose credits include “Deus Ex,” a sci-fi combat game with complex narratives and political overtones. “The movie industry isn’t charging $60 to see its product. We sell a lot of copies, but there are probably 2 million core gamers really into this stuff.”

Sophisticated play

Screenwriter Scott Elder, 44, sits in his family room near San Diego and pulls up the Web page for RedBox. The service offers online games for rent, but nearly half the games listed for adults are violent action titles. Scrolling through the page, Elder is bored.

“More guys. More guys. Killing more people. It’s not interesting anymore,” Elder said. “I want games to mean more.”

Elder has been playing video games most of his life, including the moody and violent “Grand Theft Auto” and “Silent Hill” series. He’s still playing, but he said these days he’s looking for games that challenge him intellectually.

Elder is a big fan of “Papers, Please,” the game that puts players in the shoes of an Eastern Bloc border control officer who must decide who gets to cross, and who doesn’t.

It’s tense and requires quick thinking, but Elder calls it “fascinating and engrossing.” Characters will beg, lie and throw a fit at the border inspector.

“I like the direction games are going,” Elder said. “I’d like to see more games focus on internal character conflicts. I’m hoping that’s the next stage. I’m hoping indie games continue to do that and I hope larger games realize they can make money from this.”

That’s largely unexplored terrain. Portia Sabin, 42, said she was once an avid player but lost interest amid more grown-up concerns.

Sabin, who runs the Portland, Ore.-based independent record label Kill Rock Stars, recently took the video game “Gone Home” for a spin after one of the bands she works with licensed a song for the game. She was pleasantly surprised to find that it addressed feminist issues and homosexuality.

“This is heavier and more important than a lot of video games,” she said. “This makes me excited for the future of video games.”

And there was this bonus: It could be completed in just a few hours, a godsend for an often-ignored demographic in the video game world: working parents.

Lower design costs

Like summer blockbusters, games will always have a place for high seas adventures with a pirate assassin, but at no other time in gaming history has there been such a robust alternative to what’s stacked at the end of the Best Buy aisles.

Partly that’s because the cost of producing content has dwindled. In the mid-’90s, software alone could run tens of thousands of dollars. Today one can design a game for free and sell it, sans intermediaries, via download outlets.

From 2009 to 2012, the percentage of digitally accessed or downloaded video games — including games for smartphones, tablet computers and home consoles — doubled. Discs and cartridges, which once accounted for 80% of sales, are now closer to 60% of the market, according to the NPD Group. An estimated 1 billion people worldwide buy games, and the fastest-growing sector of the industry is (like the music business) downloadable content.

Chance-taking is rare in the mainstream game industry. Big-budget games typically cost somewhere between $50 million and $100 million and three to five years to develop. With that kind of investment, companies expect outsize returns.

Smaller indie games can be made for thousands of dollars or less.

Hofmeier created “Cart Life” with free software, so his main expense was his time. “Gone Home,” created by the four-person team at the Fullbright Co., was
completed for less than $200,000, included living expenses — the team rented a house where it lived and worked. In half a year, “Gone Home” sold more than 250,000 copies. Lucas Pope designed “Papers, Please” by himself, hoping to sell 20,000 copies. He sold more than 400,000.

Broadening appeal

But despite these successes, there’s still an in-crowd, exclusionary nature to the medium. Video games typically require certain skills, such as mastering a controller with a dozen-plus buttons or attaining the quick thumb reflexes needed to blast enemy soldiers. Most also require a big investment of time, and not everyone can afford games and game consoles.

That said, the generations who are growing up using smartphones and tablet computers in grade school will benefit from the ease of touch screens and won’t need mom and dad to buy an expensive game console, making it easier for game designers to reach them.

That puts the onus on the storytellers. There’s an audience out there looking for video games that aren’t about fantasy worlds, military action or sports.

Make these games available, the thinking goes, and the audience will be there.

“We’ve been creating content for ourselves for a long time,” said Ruben Farrus, designer of the “Papo & Yo” addiction game. “We’ve been creating content for gamers, for game developers. When there was an explosion of casual games, it was a seen as a market that wasn’t for real gamers. But I think we have a duty to reach everyone.”

“Otherwise,” he said, games are doomed to “stay in a cultural ghetto.”

– Todd Martens

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Comments


6 Responses to Video game designers go to next level with real-world problems, nuance

  1. There's quite a bit wrong with the cult-of-the-now perspective of this article, suggesting that video games are only recently providing art and maturity, despite games like Ico and Oddworld having done so for decades.

    But the real failure of reporting is the unattributed generalization: "Video games have yet to win broad appeal across age, gender lines in the same way that blockbuster films or top-rated TV shows have." Yes, except for the inconvenient fact that the average social gamer is a 43-year-old woman, as shown in this PopCap study: http://www.infosolutionsgroup.com/2010_PopCap_Soc
    And that two-thirds of American households play video games, per this ESRB study: http://www.esrb.org/about/video-game-industry-sta

    It's great that this article celebrates the innovation in the amazing games it describes, but it doesn't benefit from denying the innovation of those who came before, or suggesting that we're a fringe population. Thanks for listening.

    Mike Selinker
    President, Lone Shark Games

  2. @SunniPav says:

    Thank you! This choice of coverage in video games is so timely: accessibility in games, independent voices no longer relegated to obscurity, themes and content that aren't limited to serving the traditional gaming audience.

    And Sunday front page, too! I can’t wait to see more regular coverage like this from the L.A. Times.

    Sunni Pavlovic
    studio manager, thatgamecompany

  3. Yama says:

    We've seen games like Journey on the PS3 that are proof that people want a more artful, even beautiful way of interacting with their games that don't necessarily involve killing or blowing things up. In Journey you are a being who floats around in a beautiful immersive world trying to unlock little clues that will allow you to move onto the next puzzle.

    As far as mobile gaming goes, I'd like to see the older PC games like Leisure Suit Larry, King's Quest, Star Control, and especially Archon make it onto the platform. Mobile is also ripe for some sort of game like Mario Bros action game or Legend of Zelda. I'm proof positive, that people can and do get deeply into games and play them over and over because it's fun.

    The older adventure games like King's Quest translate well for the touch screen and would be awesome if we could get Roberta Williams on board. A game like Archon could go onto be a best seller if executed properly.

    Currently, all the games out there involve solving puzzles or killing other people. Archon is the rare game that combines both. If you know how to play chess, it can negate another person's skills at hand to hand combat and vice versa. When you move your player's piece on the chess board onto the same color as your player, you have more energy and it gives you an advantage. If the other player knows you are weak in hand to hand combat, he can try his luck and try to take our your piece but he's taking a chance. There's no game currently out there that works like this.

  4. Luke says:

    The article seems to be confusing computer games and video games. Computer games have always been more thematically sophisticated than video games.

  5. Bryan Blackford says:

    Grand Theft Auto is an over-the-top violent game, but it does address many social issues in the story and gameplay. Ian Bogost writes in Persuasive Games about one of the GTA games' mechanic of eating to gain health, and the cheapest food (hamburgers) will also make the character overweight and lose stamina. This food is more available in the poorer parts of the city. If you listen to the things that random people on the street say, as well as the dialogue between main characters, there is plenty of commentary on social justice, but the encoding of injustice into the game mechanics is a better way of illustrating your point.

    Also, in the military shooter genre, Spec Ops: The Line is said to have a strong message about the morality of war. I haven't played it yet, but it doesn't really sell itself as so different from other shooters. Sometimes there's more to a game than it seems.

  6. Zot Reneek says:

    I have a brain and a heart but slow reflexes and no desire to play games that depend on how quickly I can kill things, no matter their moral back story or hidden lessons. I have the feeling people like me are not a minuscule market.

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