Animation pioneer Jerry Rees to direct Marvel Experience

July 15, 2014 | 6:00 a.m.
A model of the Marvel Experience's massive dome structures. The structure will span more than two acres. (Marvel / Hero Ventures)

A model of the Marvel Experience’s massive dome structures, which will span more than two acres. (Marvel / Hero Ventures)

Animation pioneer Jerry Rees will lead the creative team developing the Marvel Experience, a theme-park attraction expected to tour the U.S. and Canada later this year.

A film director and producer known for his animation work in “Tron” and his 1987 milestone short film “The Brave Little Toaster,” Rees has directed 16 Disney theme park attractions around the world in California, Hong Kong, Florida and Paris.

Rick Licht, the CEO of Hero Ventures, the live entertainment company that partnered with Marvel to create the touring attraction, said in a news release issued Tuesday that “Jerry Rees brought a lifetime of creativity to the table and took the Marvel Experience to places well beyond our imagination.”

The touring dome complex, which will span two acres and reach more than six stories high, will offer superhero fans a 4D motion-based ride featuring an original adventure, exclusive 3D animated features, digitally projected animation, motion-comic book origin stories, holographic simulations and an array of interactive games.

Concept art for the touring attraction The Marvel Experience. (Hero Ventures / Marvel)

Concept art for the Marvel Experience. (Hero Ventures / Marvel)

The concept art (above) reveals a maze of connected dome structures, designed to resemble a mobile command center for S.H.I.E.L.D., the Marvel Universe espionage and law enforcement agency, recently popular thanks to “The Avengers” and the TV series “Agents of S.H.I.E.L.D.”

The Marvel Experience was designed with the aid of concept artist Aaron Sims, who worked on “The Incredible Hulk,” “The Amazing Spider-Man” and “X-Men First Class.” The attraction will spend several weeks in each city it visits.

– Margaret Wappler and Noelene Clark | @LATHeroComplex

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