Bruce Willis on ‘Unbreakable,’ vodka and the enduring appeal of ‘Jaws’

Aug. 04, 2010 | 6:00 p.m.

Los Angeles Times blogs editor Tony Pierce sat down with Bruce Willis last week at the Roosevelt Hotel to discuss “The Expendables,” the 10th anniversary of “Unbreakable” and the actor’s new vodka brand. Willis also compared the thrill of having a star on Hollywood Boulevard to being a lyric in a Beastie Boys song.

Pulp Fiction.” The Sixth Sense.”Die Hard.” “Twelve Monkeys.” Sin City.” Bruce Willis has put together a fascinating and unpredictable film career since he caught America’s eye on the 1980s television hit “Moonlighting.” The latest chapter: “The Expendables,” which reunites him with old Planet Hollywood pals Sly Stallone and Arnold Schwarzenegger.

Willis says he appeared in “Expendables” for free but that’s not the case when it comes to the booze venture. The interview above was set up by the team promoting that new vodka, Sobieski, named for the 17th century Polish king Jan Sobieski III, whose military prowess fended off the Turks. Belvedere, the parent company of Sobieski, gave Willis a 3.3% share of the company to secure him as a spokesman.

While Willis is no expert in making spirits but in the Sobieski commercial titled “Bruce Has Ideas” he argues that you should buy a bottle anyway: “What do I know about saving the world from impending doom? Even less. You see, I’m an actor.”

— Tony Pierce


The Expendables poster

Stallone: Velcro muscles made old-school stars expendable

PHOTOS: “Expendables” premiere in Hollywood

“Jaws” took a bite out of film history 35 years ago

Schwarzenegger likes the way Stallone looks with no shirt

“Expendables,” locked and loaded in San Diego

24 FRAMES: Guess which movie Stallone says is his worst?

Schwarzenegger reloads with “Expendables”

ZEITCHIK: Hollywood ponders Arnold’s future

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