Comic-Con 2014: mtvU’s first Fandom Awards salutes ‘GOT,’ ‘Mars’

July 25, 2014 | 3:19 p.m.
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"Teen Wolf" actor Tyler Posey, left, and YouTube personality Tyler Oakley, right, are on stage at the first-ever mtvU Fandom Awards at Petco Park during Comic-Con International on Thursday in San Diego. The Fandom Awards is a celebration for die-hard fanboys and fangirls to honor their favorite shows and movies of the past year, with all winners selected by fans through online and social voting. (Brian van der Brug / Los Angeles Times)

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A Fanfest attendee jumps off an elevated platform onto a giant air pillow at first-ever mtvU Fandom Awards at Petco Park during Comic-Con International on Thursday in San Diego. (Brian van der Brug / Los Angeles Times)

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Linkin Park members Joe Hahn, left, and Mike Shinoda are backstage for interviews at the first mtvU Fandom Awards at Petco Park during Comic-Con International on Thursday in San Diego. (Brian van der Brug / Los Angeles Times)

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Jose Delgado in a clown suit moves through the crown at the first-ever mtvU Fandom Awards at Petco Park during Comic-Con International on Thursday in San Diego. (Brian van der Brug / Los Angeles Times)

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"Game of Thrones" actors Natalie Dormer, left, and Nikolaj Coster-Waldau accept the OMG Moment of the Year award for the "Purple Wedding" episode at the first-ever mtvU Fandom Awards at Petco Park during Comic-Con International on Thursday in San Diego. (Brian van der Brug / Los Angeles Times)

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"Teen Wolf" actor Tyler Posey, left, and YouTube personality Tyler Oakley announce the first winners at the mtvU Fandom Awards at Petco Park during Comic-Con International on Thursday in San Diego. (Brian van der Brug / Los Angeles Times)

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Fans wait for the first-ever mtvU Fandom Awards at Petco Park during Comic-Con International on Thursday in San Diego. (Brian van der Brug / Los Angeles Times)

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Go-go dancers perform on platforms at the mtvU Fandom Awards at Petco Park during Comic-Con International on Thursday in San Diego. (Brian van der Brug / Los Angeles Times)

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Fans gather for the first-ever mtvU Fandom Awards at Petco Park during Comic-Con International on Thursday in San Diego. (Brian van der Brug / Los Angeles Times)

1930891 et 0725 mtvu fandom awards 10 brv Comic Con 2014: mtvU’s first Fandom Awards salutes ‘GOT,’ ‘Mars’

"Game of Thrones" actors Natalie Dormer, left, and Nikolaj Coster-Waldau accept the OMG Moment of the Year award for the "Purple Wedding" episode at the mtvU Fandom Awards at Petco Park during Comic-Con International on Thursday in San Diego. (Brian van der Brug / Los Angeles Times)

1930891 et 0725 mtvu fandom awards 3 brv Comic Con 2014: mtvU’s first Fandom Awards salutes ‘GOT,’ ‘Mars’

Fanfest attendee jumps off an elevated platform onto a giant air pillow at mtvU Fandom Awards at Petco Park during Comic-Con International on Thursday in San Diego. (Brian van der Brug / Los Angeles Times)

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Fans watch from a balcony adjacent to Petco Park at the mtvU Fandom Awards during Comic-Con International on Thursday in San Diego. (Brian van der Brug / Los Angeles Times)

SAN DIEGO — There are plenty of Hollywood awards shows where people get gussied up in tuxedos, designer gowns and jewels on loan from Harry Winston. There are not so many, however, where attendees can be found dressed as superheroes, zombies and scary clowns.

Just such an event was held Thursday night in San Diego’s Petco Park, where about 4,500 Comic-Con-goers gathered for mtvU’s first Fandom Awards. The ceremony, which will air on the college-demographic-targeted channel on Sunday night, was designed to celebrate exactly the sort of fervent, obsessive pop-culture ardor that draws droves of people to Comic-Con International every year.

Other awards shows may be voted on by fans (think the People’s Choice Awards), but in this one the fans themselves were the winners.

FULL COVERAGE: Comic-Con 2014

The inspiration for the Fandom Awards came out of internal research MTV conducted on fan activity, according to Ryan Kroft, MTV’s senior vice president of specials and events. “When you see all the enthusiasm fans have for their favorite TV shows and movies and the way they’re expressing it online through fan fiction, fan art and Tumblr — it just seemed like it would be great if we could come up with a franchise that would embrace that passion,” Kroft said.

In developing the show, the network concocted award categories to reflect the way fans engage with the films and TV series they love, such as OMG Moment of the Year, which went to the “Game of Thrones” Purple Wedding episode, and Ship (as in relationship) of the Year, which was awarded to the characters Elena and Damon on “The Vampire Diaries.”

The award for Fandom of the Year went to devotees of the TV series “Veronica Mars,” which was brought back to life on the big screen thanks to a Kickstarter campaign, while John Green, author of the YA bestseller “The Fault in Our Stars,” was honored with the Visionary Award.

As befitting such an event, celebrities in attendance, including Channing Tatum, Chloe Grace Moretz and others, were instructed beforehand to keep the focus squarely on the fans. “We wanted to make sure that it was clear that they’re not accepting awards for themselves—they’re accepting on behalf of the fandom,” Kroft said.

One presenter, however, couldn’t resist tweaking the whole enterprise. Announcing the award for Best Fandom Forever to the legions of die-hard “Harry Potter” enthusiasts around the world, Dan Harmon, creator of the cult TV comedy “Community,” told the crowd, “The cast can’t be here. I guess your fandom was wasted! You should have voted for us!”

— Josh Rottenberg | @joshrottenberg | @LATHeroComplex

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