‘Iron Man 3′: Super Bowl spot leads pack of Disney’s latest Marvels

Feb. 03, 2013 | 9:06 p.m.

How many Iron Men does it take to save 13 people plummeting earthward after a plane breaks apart in midair? Granted, it’s kind of a trick question, seeing as how there is only one Tony Stark, but the passengers’ plight made for a gripping Super Bowl teaser touting the May 3 release of “Iron Man 3.”

Although “Kiss Kiss Bang Bang” director Shane Black’s first entry in the Marvel series looks heavy on the action, the Robert Downey Jr. vehicle wasn’t the only upcoming blockbuster to get airtime during the big game, with new spots debuting for “Star Trek Into Darkness,” “World War Z” and “Snitch,” among other films.

In all, Disney promoted three of its new releases, with “The Lone Ranger” and “Oz: The Great and Powerful” joining “Iron Man 3″ as part of the promotional onslaught.

With its charging horses, chugging trains, wide-open vistas, silver bullets — Gore Verbinski’s “The Lone Ranger,” set to open July 3, has all the hallmarks of the Old West adventure series, plus a couple of very modern updates: Johnny Depp as Tonto and Armie Hammer as the masked Texas ranger.

Depp’s unusual makeup alone is surely worth the price of admission.

James Franco stars as would-be wizard Oscar Diggs in “Oz: The Great and Powerful,” Sam Raimi’s quasi-prequel to the classic “The Wizard of Oz.” The technicolor wizardry employed to craft the land beyond the rainbow — a place populated by fantastical creatures and comely witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams) — will be interesting to behold on the big screen once the film opens March 8.

– Gina McIntyre and Rebecca Keegan

Follow us on Twitter: @LATHeroComplex

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