Iron-Man at Disneyland? Marvel moves closer to theme park presence

Oct. 18, 2010 | 7:26 p.m.
marvel universe Iron Man at Disneyland? Marvel moves closer to theme park presence

Everybody (Marvel)

Ben Fritz at our must-read sister blog Company Town reports that the Mouse is moving into a new phase with Marvel…

Disney wants to dominate the Marvel universe as soon as possible.  Resolving a long-standing question since Walt Disney Co. bought Marvel Entertainment last year for $4 billion, the Burbank studio has signed a deal to take over marketing and distribution of “The Avengers” and “Iron Man 3” from Paramount Pictures….

Later in the story he makes an interesting connection…

For Disney, the deal enables the studio to exploit “The Avengers” and “Iron Man 3” across all of its entertainment businesses, including movies, television, consumer products and theme parks. Capitalizing on the Marvel properties in such a way was the primary reason Disney cited for its acquisition of the comic company. “In completing this agreement, Disney will leverage these two highly anticipated films across the multiple global platforms of the Walt Disney Co.,” studio Chairman Rich Ross said in a statement.


— Ben Fritz


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