‘Lego Movie’ gets Mondo poster treatment

Feb. 07, 2014 | 1:25 p.m.

“The Lego Movie” opens in theaters today and is already garnering rave reviews, not to mention a poster from Mondo, Alamo Drafthouse’s collectible art division.

The limited-edition poster, below right, was created by artist Tom Whalen, whose previous clients include Lucasfilm, Paramount, Disney and more. (Check out Whalen’s posters for “Toy Story,” “Wreck-It Ralph,” “Monsters, Inc.” and other popular films on his website.)

Tom Whalen's Mondo poster for "The Lego Movie." (Alamo Drafthouse / Mondo)

Tom Whalen’s Mondo poster for “The Lego Movie.” (Alamo Drafthouse / Mondo)

Whalen’s “Lego Movie” poster features the film’s hero Emmet (Chris Pratt), an average Joe Lego mini-figure who is mistaken as “The Special,” a person destined to save the world. The poster also features his friends, including Batman (Will Arnett), Wildstyle (Elizabeth Banks), Vitruvius (Morgan Freeman) and more.

The poster, which cost $45, went on sale today and is already sold out.

The animated feature film has earned a 97% fresh rating on Rotten Tomatoes, and is being lauded by critics, who praise the movie’s design, energy and humor.

“‘The Lego Movie’ is a massive collision of subversive humor, hyper-kinetic energy, mind-jangling design, spinning colors and about 15 million Legos, no exaggeration,” Times critic Betsy Sharkey writes in her review of the film. “Now to the elephant in the room — or I guess, the Lego on the floor. If you’re wondering if the film plays like a 90-plus-minute commercial, strangely it does not. There is a very familiar feel to the film, which remains true to the style of those ubiquitous bits and pieces that are EVERYWHERE. At the same time, “The Lego Movie” is strikingly, exhilaratingly, exhaustingly fresh. Not plastic at all.”

Check out some scenes from the film in the gallery above, and let us know what you think of the Mondo poster in the comments.

– Noelene Clark | @NoeleneClark | Google+


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