Disney trotted out a brief 20 seconds of its new 90-second spot for “The Lone Ranger” on Tuesday morning, hoping to stoke interest in the Old West action-adventure that sees Johnny Depp’s painted Tonto riding alongside Armie Hammer’s masked man.
The full clip will premiere Sunday during the Super Bowl pregame show.
The film, set for release July 3, sees Depp team up again with his frequent collaborator, director Gore Verbinski — the pair worked on three of Disney’s ultra-successful “Pirates” films in addition to the acclaimed animated release “Rango.”
Verbinski told Hero Complex in 2011 that he’s interested in a sly, somewhat subversive version of the classic Old West adventure that presents the “faithful Indian companion” as the wry central voice of the story. The plot centers on the advent of the railroad in the American West, and hijackings that ensue.
Disney unveiled its first trailer for the film at Comic-Con International in July, then released the clip for general audiences months later in October.
That clip was heavy on atmosphere and light on story, with lots of speeding locomotives and grand arid vistas. The footage spent more time illustrating the look and feel of the movie than explaining the plot, though Depp’s character could be heard saying, “There come a time Kimosabe, when good men must wear mask,” in his best Native American accent.
“The Lone Ranger” cast also features performances from Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson and Helena Bonham Carter.
– Gina McIntyre
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