A new animated video calls on J.J. Abrams, director of the upcoming and highly controversial sequel “Star Wars: Episode VII,” to handle the beloved franchise with care.
Created by Prescott Harvey with the creative agency Sincerely, Truman, the animated open letter offers the director four rules “to make ‘Star Wars’ great again”: 1. The setting is the frontier; 2. The future is old; 3. The Force is mysterious; and 4. Star Wars isn’t cute.
“I’ve spent most of my recent years wondering why the original ‘Star Wars’ trilogy was so awesome, and the new movies were so terrible,” Harvey told sci-fi site io9, which debuted the video. “I took an empirical approach, determining what elements were in the original movies that differed from the prequels. My first major epiphany was that, in the originals, the characters are always outside somewhere very remote. The environment and the wildlife are as much a threat as the empire. All three movies had this bushwacky, exploratory feel. Contrast that with the prequels, where the characters are often in cities, or in the galactic senate. In order for ‘Star Wars’ to feel like a true adventure, the setting has to be the frontier, and this became my first rule. After that I started brainstorming with friends, and reading online opinions. Gradually a script took shape.”
Five months in the making, the two-minute animation features paper cutouts, beautifully painted characters, digital effects and more. The video also sports an a capella rendition of snippets of the original “Star Wars” score, to avoid copyright issues. The narration argues that “Star Wars” is a western, and that means beat-up old spaceships and plenty of danger.
“Walk into the wrong bar? Lose your arm,” the video warns. “Don’t pay your debts? End up in carbonite. The frontier is a dangerous place. It’s never cute or silly. It’s not child-proofed. It’s freaking ‘Star Wars,’ and Han always shoots first.”
The video’s creators have also created a petition, to be delivered along with the video to Disney’s offices.
What rules would you suggest for Abrams? Let us know in the comments.
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