Hollywood studios are hoping prime ad time before and during the Super Bowl will pay off at the box office.
Film buffs watching Sunday’s big game caught trailers for “Jurassic World,” “Tomorrowland,” “Furious 7,” “Terminator Genisys” and “Insurgent.”
Check out our roundup below.
The much-hyped fourth film in the franchise inspired by the work of author Michael Crichton stars newly minted action hero Chris Pratt (“Guardians of the Galaxy”), who is called upon to help protect visitors to the world’s grandest theme park from a new, genetically modified dinosaur — the Indominus Rex.
“You just went and made a new dinosaur? Probably not a good idea,” Pratt tells co-star Bryce Dallas Howard in the new trailer.
The trailer offers a glimpse at the new dino’s enormous feet and deadly maw, as well as pterodactyls snatching parkgoers into the air and a motorcycle-riding Pratt leading a pack of velociraptors through the jungle.
“Jurassic World,” out June 12, is directed by Colin Trevorrow, who earned acclaim with his earlier indie entry “Safety Not Guaranteed.” “Jurassic Park” director Steven Spielberg serves as an executive producer on the new movie, which also stars Ty Simpkins, Nick Robinson, Irrfan Khan, Vincent D’Onofrio, Jake Johnson, Omar Sy, BD Wong and Judy Greer.
Disney’s 30-second Super Bowl spot for “Tomorrowland” unveiled a little more of the film’s futuristic world.
“What if there was a place where nothing was impossible,” George Clooney intones in the trailer. “Where you could build whatever you’re crazy enough to imagine. A place where you could actually change the world. You wanna go?”
This mystery adventure film follows curious teen Casey Newton (Britt Robertson) and jaded scientist Frank Walker (Clooney) as they embark on a dangerous mission to discover the secrets of a place somewhere in time and space. “Tomorrowland,” which opens May 22, is directed by Brad Bird (“The Incredibles,” “The Iron Giant”) from a screenplay he wrote with Damon Lindelof, a writer well known for his fondness for elaborate puzzles, given his history on ABC’s “Lost.”
Much like Disney’s blockbuster series “Pirates of the Caribbean,” “Tomorrowland” is based on the futuristic sections in Disney’s theme parks and is said to be inspired partly by a mysterious box once left behind at a Disney park, possibly by Imagineers.
The big game spot for “Terminator Genisys” doesn’t skimp on the action, showing plenty of gunfire, explosions and even a leap from a moving aircraft.
Directed by Alan Taylor (“Game of Thrones,” “Thor: The Dark World”), the film radically recasts Arnold Schwarzenegger’s cyborg as a father figure to Sarah Connor (Emilia Clarke) — he’s now known as the Guardian. But the fundamental setup of the film mirrors James Cameron’s groundbreaking favorite from 1984, with John Connor (Jason Clarke) sending his close ally Kyle Reese (Jai Courtney) traveling through time to protect his mother.
The brief but fast-paced clip was released ahead of the Super Bowl. “Terminator Genisys” is slated to open in theaters July 1, with Matt Smith, Byung-Hun Lee and J.K. Simmons rounding out the cast.
The latest trailer for the second “Divergent” series film aired half an hour before the Super Bowl, offering fans a glimpse at what appears to be part of a fear simulation for heroine Tris Prior (Shailene Woodley).
“Insurgent,” which follows last year’s “Divergent,” is based on the second novel in Veronica Roth’s bestselling YA trilogy. The dystopian tale pits Tris and her allies against a ruthless leader (Kate Winslet) who is hellbent on hunting down people like Tris, who don’t fit neatly into one of five rigidly divided societal factions.
The film, which is slated for release March 20, is directed by Robert Schwentke (“The Time Traveler’s Wife,” “Flightplan,” “Red”). In addition to Woodley and Winslet, the movie features Theo James, Naomi Watts, Octavia Spencer, Ashley Judd, Zoë Kravitz, Maggie Q, Keiynan Lonsdale, Mekhi Phifer, Miles Teller, Ray Stevenson and Jai Courtney.
Revving into theaters April 3, the seventh film in the “Fast and Furious” franchise sees the movies’ crew — again led by Vin Diesel’s tough guy street racer, Dom Toretto, and Paul Walker’s ex-cop, Brian O’Conner — regroup to face down Jason Statham’s heavy, Deckard Shaw, who is on a personal quest for revenge.
Directed by James Wan (“Saw,” “The Conjuring”), “Furious 7” also reunites franchise veterans Dwayne Johnson, Michelle Rodriguez, Jordana Brewster, Tyrese Gibson, Chris “Ludacris” Bridges, Elsa Pataky and Lucas Black.
The trailer features many of the franchise’s trademark over-the-top stunts; in one scene, a car launches between the upper floors of two adjacent skyscrapers. In another, a fleet of racing vehicles are dropped from a C-130 aircraft into hostile foreign territory.
The six movies in the muscular street racing series have grossed $2.3 billion worldwide, with the most recent, 2013’s “Fast & Furious 6,” the highest grossing at $789 million. “Furious 7,” which marks the final screen appearance for Walker after a fatal single car crash unconnected to the film claimed his life in October, opens April 3.
‘Kingsman: The Secret Service’
Based on “The Secret Service” comic book by Dave Gibbons (“Watchmen”) and Mark Millar (“Kick-Ass”), this Matthew Vaughn-directed film sees Colin Firth as a veteran secret agent who takes a young protégé (Taron Egerton) under his wing.
The 30-second trailer for the spy film moves at an explosive pace, showing snippets of fight scenes, spy gadgets and Firth in action star mode.
The cast also includes Samuel L. Jackson, Mark Strong and Michael Caine and features a small turn by Mark Hamill.
— Noelene Clark and Gina McIntyre | @LATHeroComplex
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