‘X-Men: Days of Future Past’: Trask website features Peter Dinklage

July 31, 2013 | 5:19 p.m.

Peter Dinklage as Trask Industries founder Bolivar Trask, a character in "X-Men: Days of Future Past." (Trask-industries.com / 20th Century Fox)

A poster for the fictional company Trask Industries, promoting "X-Men: Days of Future Past." (Trask-industries.com / 20th Century Fox)

A poster for the fictional company Trask Industries, promoting "X-Men: Days of Future Past." (Trask-industries.com / 20th Century Fox)

An image promoting "X-Men: Days of Future Past." (Trask-industries.com / 20th Century Fox)

An image promoting "X-Men: Days of Future Past." (Trask-industries.com / 20th Century Fox)

An image promoting "X-Men: Days of Future Past." (Trask-industries.com / 20th Century Fox)

The Hollywood hype machine is kicking into gear for “X-Men: Days of Future Past,” beginning with a marketing campaign for the fictional Trask Industries and its founder Bolivar Trask, played by “Game of Thrones” star Peter Dinklage.

In the comics, antagonist Trask is the inventor of the Sentinels — robots who hunt mutants in the name of protecting humanity. A newly launched website for Trask Industries features images of Dinklage in full Bolivar Trask costume and reveals details about his character in “Future Past,” directed by Bryan Singer.

“Even from his early years as a research assistant, Bolivar always maintained a particular interest in the origin and evolution of humanity,” reads Trask’s biography on the website. “Following in the footsteps of Mendel, Watson and Crick, Trask made it his goal to unlock the mysteries of human DNA. What he did not anticipate was the discovery of the X-Gene, a genetic finding that would prove to be the most significant of the 20th century.”

In the comics, Trask seeks to eradicate the X-Gene, the genetic key responsible for the mutants’ powers, arguing that the gene will lead to the extinction of humanity.

“The mutant threat is the defining issue of our time,” reads a quote attributed to Trask on the website. “We can choose to stem the impending tide of extinction or we can stand by passively and allow it to wash away any remnants of our species.”

The Trask Industries website also features propaganda posters for the fictional company as well as historical and technical details about the Sentinels. Several images that appeared on the site Tuesday and Wednesday morning, including one of a Sentinel at President Ronald Reagan’s inauguration, have been removed and replaced with a generic logo labeled “classified.” (You can click through the gallery above for a look at those images.)

The website also features a video titled “Trask Industries: Your Future” that purports to be celebrating the company’s 50th anniversary.

“What have you been doing for the past 50 years?” a woman’s voice says over footage of a sleeping child, scientists busy at their microscopes and a loving family frolicking on the beach. “Do you feel safer? More secure? Because we’ve spent the last 50 years ensuring your peace of mind. At Trask Industries we know there’s nothing more precious, nothing worth fighting for more than your future. Our future. Here’s to the next 50 years. At Trask Industries, we’re solving tomorrow’s problems today.”

The end of the commercial reveals a Sentinel, orange eyes aglow.

“Days of Future Past,” due out May 23, 2014, picks up after Matthew Vaughn’s 2011 prequel “X-Men: First Class,” which chronicled the mutant superheroes’ origins as young people in the 1960s, discovering and learning to manipulate their powers. “Future Past” aims to bridge the gap between “First Class” and the original “X-Men” film trilogy.

“Future Past” stars actors from both imaginings, including James McAvoy and Patrick Stewart as Charles Xavier and Michael Fassbender and Ian McKellen as Magneto.

Also among the cast are Jennifer Lawrence as Mystique, Hugh Jackman as Wolverine, Anna Paquin as Rogue, Nicholas Hoult as Beast, Ellen Page as Kitty Pryde, Halle Berry as Storm, Evan Peters as Quicksilver and others.

– Noelene Clark | @NoeleneClark | Google+


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2 Responses to ‘X-Men: Days of Future Past’: Trask website features Peter Dinklage

  1. Tv channels says:

    i really love this movie so i want to see next part of this i think new part may be release this year at mid so i see the new trailer this good

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