angry birds

March 12, 2013 | 11:52 a.m.

SXSW: Rovio adds ‘Angry Birds Toons.’ Tomorrow, the world! Or a film

A screenshot from the 'Angry Birds Toons' launch video. Credit: Rovio Entertainment
Angry Birds developer Rovio Entertainment found itself in a quandary. How do you follow up the most successful mobile game in history, after more than 1.7 billion in downloads across all available platforms? The answer: “Angry Birds Toons.” Unveiled during the developer’s conference at SXSW 2013, the cartoon shorts will be broadcast by way of Comcast’s Xfinity service and Samsung Smart TVs beginning March 16, and on March 17, a button will be added to all “Angry Birds”-related apps linking to the cartoon. Rovio — whose slingshot game has included the special versions “Angry Birds Space” and “Angry Birds Star Wars” — is clear about its plans to extend its domination beyond the app store. “With over 1.7 billion downloads, we can reach a far wider and more engaged global audience than traditional distribution would allow,” Rovio Chief Executive Mikael […]
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