Bag of Bones

Nov. 29, 2011 | 11:54 a.m.

Stephen King fans should peek into ‘Bag of Bones’ website

If you’re a hard-core Stephen King fan, you’ll probably take a shining to Dark Score Stories, an elaborate website for the A&E miniseries “Bag of Bones” that is also a scavenger hunt of sorts for longtime readers of the horror icon. More than a simple preview of the haunted and haunting “Bag of Bones” (which premieres on Dec. 11), Dark Score Stories has sly and subtle nods to King’s novels and short stories tucked into the corners of photographs on the site — there are about 150 references in all as well as some puzzles hidden away that we wouldn’t dream of spoiling here. “We try to appeal to a broad audience and different levels of fans,” says Steve Coulson, partner and creative director at Campfire, the New York City-based marketing agency that created the website and has masterminded unorthodox campaigns to promote HBO’s “Game of Thrones” and Harley-Davidson, among other clients. “We have […]
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