Tag: Free Comic Book Day

It worked with ice cream, so why wouldn’t it work with comics? A decade after Joe Field saw people standing in line for free scoops of ice cream, the effort to lure new and lapsed readers by offering up free comic books has become an annual event embraced by publishers and comic book retailers eager for new customers. Field, who owns Flying Colors Comics in Concord, Calif., said that the idea for the event, now in its 10th year, was inspired by an ice cream shop. “I noticed a long line of people outside my store. The line was for Baskin Robbins’ ‘Free Scoop Night’ — and I thought to myself, ‘Comics are way cooler than ice cream! We should be able to do something bigger and better than Free Scoop Night.’” He wrote about the idea for an industry ...