Haley Goldberg

July 06, 2014 | 1:37 p.m.

Japanese ambassador of cute joins cosplayers at AX

Kimura U, the Ambassador of Kawaii and the Ambassador of Cute. (Mel Melcon / Los Angeles Times)
“My name is Kimura U, and I am the most pink creator of the world.” Walking the halls of the Los Angeles Convention Center on Thursday during Anime Expo, Kimura U — wearing chunky pink platform heels, a pink leather jacket, pink tights, a pink frilly dress and ombre hair that faded from light purple to light pink — surprisingly fit in among a group of 200,000 attendees often eager to stand out through their apparel. But unlike the thousands of cosplayers dressed as characters, it’s Kimura U’s job to dress this way: She’s the Japanese ambassador of kawaii, a.k.a. the ambassador of cute. Appointed by the Japanese Ministry of Foreign Affairs to the position in 2009, U travels the world to promote Japanese culture abroad, specifically Harajuku fashion, a type of fashion based on trends in the Harajuku district […]
July 02, 2014 | 3:59 p.m.

Anime Expo: New ‘Dragon Ball Z,’ ‘Sailor Moon Crystal’ and cosplay

The 23rd Anime Expo, the largest anime and manga convention in North America, is opening Thursday at the Los Angeles Convention Center for four days of exhibits, panel discussions, concerts, commerce and, yes, cosplay (take a peek at the gallery above for duds from 2014). After feedback from last year’s attendants, the Society for the Promotion of Japanese Animation, which organizes the expo, has expanded the role of costume play in the event, creating more sets where cosplayers dressed as their favorite anime (animation) and manga (comics) characters can take photographs. “Anime Expo draws a lot of people who get into costume, and we wanted to provide an area for them to be able to take some really good pictures. We have a lot of really cool sets,” said Meg Amo, the society’s brand manager, citing a Japanese garden and a […]
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