Hasbro

June 28, 2013 | 11:34 a.m.

Exclusive: Hasbro honors ‘Transformers’ history with Comic-Con toys

Comic-Con 2013 Transformers toys Optimus Prime (featured image)
This year’s Hasbro Transformers Comic-Con toys pay homage to the franchise’s 29-year history, and Hero Complex readers get a first look at them. The three special-edition Comic-Con toy sets run the gamut of the brand’s evolution. In preparation for the brand’s 30th anniversary, one of the sets pays tribute to Transformers: Generation 1 — the original toy line that launched in 1984. The Transformers Titan Guardians action figure set features five classic characters: Optimus Prime, Megatron, Starscream, Soundwave and Grimlock. “These are five of the greatest Transformers characters ever,” said Jerry Jivoin, Hasbro’s global brand marketing director for Transformers, in a statement. Jivoin said the figures feature the original G1 colors and sculpts, based on the 1980s designs. Another toy set — Shockwave’s Laboratory — finds inspiration from today’s popular animated series “Transformers: Prime – Beast Hunters” (currently airing on the Hub network) and […]
Feb. 06, 2013 | 7:36 a.m.

Cat beats iron at Monopoly; limited-edition board has old, new pieces

Voters chose the cat for the new Monopoly token
The public has spoken, and the cat boots the iron on the Monopoly game board. As Pop Blend cleverly noted, it’s an Internet vote, so of course the cat won.   In the vote on Facebook, held Jan. 8 to Tuesday, Hasbro asked fans to decide which old token would go and which new one would take its place. Longtime tokens the iron, the wheelbarrow and the shoe competed for least popular in the final hours of voting, according to the Associated Press. But the iron — a granddaddy of a Monopoly token, having been around the board since the 1930s — proved least popular of all. The tokens from which fans could choose were a cat, helicopter, robot, diamond ring and acoustic guitar.  Thirty-one percent of voters opted for the kitty.  An interesting tidbit: The Scottie dog was the most […]
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