Robert Ito

March 15, 2012 | 1:13 p.m.

‘Ben 10’: The Jeremy Lin of the superhero world?

Ben 10 (featured image)
Unless you have a young boy at home, it’s possible that Ben 10, the shape-shifting teen superhero, has flown completely under your radar. Unlike the other costumed heroes in the Cartoon Network stable — Batman, Green Lantern, Teen Titans — Ben 10 launched without an existing fan base or brand awareness, the Jeremy Lin of the superhero set. Just seven years after the animated series first aired on Cartoon Network, “Ben 10” is now the network’s top-selling franchise, setting ratings records and selling billions of dollars’ worth of show-related merchandise. At a time when studios struggle to relaunch and reboot long-running comic book properties, Ben 10 is the first new superhero in recent memory to have this sort of breakout success. On Monday, Cartoon Network kicks off “Ben 10 Week,” culminating next Friday with the premiere of the new CGI […]
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