Saul Bass

March 21, 2013 | 2:14 p.m.

‘Oz the Great and Powerful’ and the art of the opening title sequence

A still from the opening title sequence of "Oz the Great and Powerful." (Disney)
Disney has released the opening title sequence for Sam Raimi’s $200-million fantasy “Oz the Great and Powerful” online, and before you start mumbling, “Who the heck cares?” keep in mind that this is not just your run-of-the-mill title sequence. This is a work of art. Yu + Co, a design firm based in Hollywood that also created opening titles for “The Life of Pi” and “The Walking Dead,” was tasked with crafting the title sequence for “Oz the Great and Powerful,” drawing inspiration from the Theater of Perspective, a pre-cinematic form of 3-D entertainment, according to a post on its website. The credits are especially dazzling when seen in 3-D, but even without the additional perspective, they still capture the early 20th century sideshow magic that permeates the film. The most memorable credit sequences always do reflect the spirit of […]
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