Super Bowl ads
Jan. 29, 2013 | 11:49 a.m.
“The Lone Ranger” isn’t the only film teasing an upcoming Super Bowl ad this week: Disney also released a munchkin-sized teaser of its latest spot for Sam Raimi’s “Oz: The Great and Powerful,” as well as several new character portraits. The movie recounts the tale of just how Oz (James Franco) journeyed from dusty Kansas to the glorious Technicolor world over the rainbow. In the screenplay, credited to Mitchell Kapner and David Lindsay-Abaire, a strong storm blows Franco’s magician/con man into the distant land, where he encounters talking china dolls, flying monkeys and several witches, including Mila Kunis’ Theodora, Rachel Weisz’s Evanora and Michelle Williams’ sunny Glinda. It’s the first new film from Raimi since his under-appreciated 2009 horror outing “Drag Me to Hell,” and it sees the director returning to the massive blockbuster territory he explored with a trilogy […]
Jan. 29, 2013 | 10:27 a.m.
Disney trotted out a brief 20 seconds of its new 90-second spot for “The Lone Ranger” on Tuesday morning, hoping to stoke interest in the Old West action-adventure that sees Johnny Depp’s painted Tonto riding alongside Armie Hammer’s masked man. The full clip will premiere Sunday during the Super Bowl pregame show. The film, set for release July 3, sees Depp team up again with his frequent collaborator, director Gore Verbinski — the pair worked on three of Disney’s ultra-successful “Pirates” films in addition to the acclaimed animated release “Rango.” Verbinski told Hero Complex in 2011 that he’s interested in a sly, somewhat subversive version of the classic Old West adventure that presents the “faithful Indian companion” as the wry central voice of the story. The plot centers on the advent of the railroad in the American West, and hijackings that […]
Feb. 03, 2012 | 8:08 p.m.
The invasion is underway — “G.I. Joe: Retaliation” won’t arrive in theaters until June 29, but the commando sequel is already trying to win hearts and minds with the new commercial that airs on Super Bowl Sunday during the big game on NBC. It’s a film that will be driven by action and sprinkled with comedy, according to producer Lorenzo di Bonaventura, but it also aspires to bridge an interesting pop-culture generation gap. When the first film in the franchise, “G.I. Joe: The Rise of Cobra,” arrived in theaters in 2009, di Bonaventura heard from plenty of confused people — the common link was that most had grown up in the 1960s or 1970s when G.I. Joe was a brand name synonymous with the 12-inch-tall military-man toy that introduced the term “action figure.” They were all unaware of the 1980s reinvention of the brand — in Marvel Comics, toys and […]
Feb. 03, 2012 | 5:03 p.m.
Fans of “The Hunger Games” are getting a closer look at the characters brought to life in the film’s second trailer, which will air during the Super Bowl this Sunday. “The Hunger Games,” based on the bestselling children’s book series by Suzanne Collins, is set in a post-apocalyptic nation called Panem. Two children from each of the nation’s 12 districts are plucked to compete in a cruel, televised fight to the death — as punishment for rebellion 75 years prior, and for the amusement of the wealthy Capitol residents. Jennifer Lawrence plays the film’s heroine, Katniss Everdeen, a teenager who volunteers to compete in her sister’s place. The film will be released in IMAX theaters March 23, Lionsgate announced Thursday. The new trailer reveals more of the reaping (the ceremony in which tributes are selected), a teary embrace between Katniss […]
Feb. 02, 2012 | 6:42 p.m.
If you tune in to the Super Bowl on Sunday you’ll see a parade of commercials for Hollywood’s upcoming heavy-hitter hopefuls (“The Hunger Games,” “The Avengers,” “G.I. Joe: Retaliation,” “John Carter”) but two even bigger box-office brand names — “Transformers” and “Star Wars” — will be selling something beyond the silver screen. “Star Wars” is back in a Volkswagen ad (after last year’s super-popular tiny-tot Darth Vader spot) while the massive space robots from Michael Bay’s film franchise will be bringing their unique version of heavy-metal combat to a pre-game, 30-second ad for Transformers: The Ride 3-D, which opens in May at Universal Studios Hollywood. Here’s a snippet that, if you think about it, is a promotional teaser for a commercial about a ride based on a movie created around a toy line. The ad will also introduce the website PrepareForBattle.com, where fans can check out tie-in videos or […]
Feb. 01, 2012 | 5:06 p.m.
A 10-second Super Bowl ad for “The Avengers” has already racked up more than 1 million views after the filmmakers released the teaser during a Twitter chat with fans Tuesday. “The Avengers” promo, which will air during the Super Bowl game Sunday, reveals a few new snippets from the upcoming film, including a quick scene showing a distressed Scarlett Johansson (who reprises her “Iron Man 2″ role as Black Widow) and a glimpse of alien forces invading Earth, apparently on super speedy machines that resemble airborne jet-skis. Watch the Super Bowl promo below or the full trailer here. The film, slated for a May 4 release, unites the Marvel superheroes who have dominated the box office the last several summers. Robert Downey Jr. returns as Iron Man, Chris Evans as Captain America, Chris Hemsworth as Thor, Tom Hiddleston as villain […]