Vin Diesel

Forget the Ravens vs. the 49ers. How does “Star Trek” stack up against “Iron Man 3″? More than half of the grown-ups who tune in to the Super Bowl on Sunday will be watching not for the game, but for the ads, according to a recent poll by Harris Interactive. And movie fans in particular have a reason to stay put on the sofa during commercial breaks, with new spots expected for “Fast Six,” “Iron Man 3,” The Lone Ranger,” “Snitch,” “Star Trek Into Darkness,” “Oz the Great and Powerful” and “World War Z.” All in all, it’s a movie marketing bacchanal. Some studios have started teasing their Super Bowl ads early — an ad for an ad, if you will– and one is using the event as an occasion to debut its own app. So before you whip up […]