‘DC Super Hero Girls’: DC Entertainment, Warner Bros. to launch a universe aimed at girls

April 22, 2015 | 3:45 p.m.

Girls can like superheroes too.

DC Entertainment and Warner Bros. have heard the rallying cry of geek women everywhere and are launching “DC Super Hero Girls,” a new universe featuring some of their most iconic female characters re-imagined for girls ages 6-12.

Fan favorite female DC characters are given a new look for "DC Super Hero Girls." (DC Entertainment / Warner Bros.)

Fan-favorite female DC characters are given a new look for “DC Super Hero Girls.” (DC Entertainment / Warner Bros.)

The announced lineup includes Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy and Katana (redesigned in age-appropriate attire, of course), a combination that will allow girls to explore their affinity for both superheroics and supervillainy.

“’DC Super Hero Girls’ represents the embodiment of our long-term strategy to harness the power of our diverse female characters,” said Diane Nelson, president of DC Entertainment in a press release. “I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”

“DC Super Hero Girls,” set for an initial launch in the fall of 2015, centers on these female characters during their formative years, before they discover their full super-potential. They will navigate their teen life as they uncover their abilities, nurturing their powers and mastering the fundamentals of being a hero (or villain). The first phase of the launch will focus on digital content to allow girls to explore and interact with the characters and learn their story lines.

The second phase of the “DC Super Hero Girls” roll out, beginning in 2016, will include TV specials, videos, toys, apparel and books. DC Entertainment and Warner Bros. are partnering with Mattel to launch a toy line, which includes action figures (finally!) and fashion dolls.

“Together with Warner Bros. and DC Entertainment, the ‘DC Super Hero Girls’ franchise will further expand our already powerful girls portfolio,” said Richard Dickson, president and chief operating officer of Mattel, in a release. “We know Super Hero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life.”

DC Entertainment and Warner Bros. also announced they will be partnering with Random House Children’s Books to create a portfolio of books that will be complemented by a series of graphic novels from DC, as well as Lego to feature a “DC Super Hero Girls” line of building sets.

– Tracy Brown | @tracycbrown |@LATHeroComplex

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2 Responses to ‘DC Super Hero Girls’: DC Entertainment, Warner Bros. to launch a universe aimed at girls

  1. poprocker1 says:

    Reblogged this on Pop Rocking Culture and commented:
    This looks promising. I like the “age appropriate” costumes, but Supergirl is still in a skirt!

  2. locallygrown says:

    I have to disagree that they have an 'the ‘already powerful girls portfolio'. Do you know how hard it is to find superhero media or toys for a little girl? We watch Lynda Carter as Wonder Woman on DVD because there are not a lot of girl-heroes that are a) a main character and b) age-appropriate and good role models for children. I'm a little afraid when they say the girls will be teenagers – please, DC, make them good strong characters and not vacuous stereotypes of teenage girls.

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