‘Heroes’ creator Tim Kring takes a leap with ‘Conspiracy for Good’

June 24, 2010 | 1:57 p.m.

Heroes creator Tim Kring believes today’s audience is no longer content to just sit back, relax and enjoy the show.

Kring’s latest project to take flight is “Conspiracy for Good,” in which participants follow and interact with a tale of good versus evil as it develops in “real time” across the Web, mobile devices and staged events. This trans-media storytelling is about immersion, but there are a few other wrinkles that has Kring enthused. For one thing, at the finish line of this project there may be more than the satisfaction of a new-tech story experience, there will be a good deed done in the “real” world.

Tim Kring of Heroes is behind Conspriacy of GoodBut first, the story: Conspiracy for Good is a centuries-old world organization that, well, does “good.” Now, it must contend with an opposing force, the multinational corporation called Blackwell Briggs. Briggs wants to put an end to “good” in order to further its own goals, principally mineral extraction, construction and the creation of oil pipelines. Feel free to roll your eyes or nod your head depending on how you feel about the tale’s resonance with current geopolitical situations.

This is not a story that will be told by network television nor is its narrative outcome fully controlled by a team of writers. It’s more of an alternate reality game experience based in London.

“The story is not a $4 million per episode television show that comes to your screen,” he says.  “It’s a narrative that comes at you from multiple directions and allows you to stand at the center and be a part of it.”

Participants can literally “stand at the center” in mid-July when the project hosts events in London. There will be scavenger-hunt-like activities, concerts and theatrical events, all of which will include an element of participation on Nokia phones. But users elsewhere will find plenty to keep them busy on the Conspiracy for Good website. There, videos and blog posts reveal the story, and comment forms and forums allow participants to discuss it.  Another feature is a page where participants can promote their own social causes and plan events to develop them.

By participating, users become members of the Conspiracy for Good, ultimately helping to “bring down” Blackwell Briggs. Kring sees the story as the “engine” of the project. He says, “I think there’s a “cool factor” to being involved in something that’s sort of a secret society and a clandestine operation against an evil corporation.”

Fictional elements of the narrative parallel “real” events, and user participation becomes part of the narrative. And by participating in the narrative, users will promote and support a social cause in the real world.

Heroes For this seven-week-long project, which Kring notes is only a pilot, the final result will be the creation of a school and library in Zambia. However, project participants are expected to contribute only to the story, not to send money. Nokia is underwriting the project and the school’s creation.

Nokia also has developed mobile applications that tie in to the story, and will make phones and apps available for participants to use during Conspiracy for Good events in London, where Nokia has its “biggest reach.”

“Conspiracy for Good” may seem like startling new direction for Kring, but to his mind it’s a natural extension of “Heroes,” the 2006-10 television show about ordinary people who develop superpowers. Underneath the complexity of the mythology, the show emphasized a message of global consciousness, says Kring.  “Heroes” also generated a massive fan base, one that Kring plans to leverage for his new project.

“The whole idea of this narrative is that it swims in the waters of do-goodery,” Kring says. “You are able to be immersed in all sorts of causes from people who are trying to create positive change in the world.”

— Daina Beth Solomon

Photo: Tim Kring. Credit: Handout


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3 Responses to ‘Heroes’ creator Tim Kring takes a leap with ‘Conspiracy for Good’

  1. AMNAU MALLERY says:

    My name is Amnau Mallery, I am a Artist and i've been in a copyright infringement lawsuit with NBCU and one of their failed tv shows called "Heroes " for 4 years.
    The NBCU hack named Tim Kring that tried to steal my original copyrighted Intellectual Property to create the tv show "Heroes" said this to the media recently when asked "how did you get Heroes on the air at NBC"?,
    Tim Kring answered: " In Hollywood they say if Hitler wrote a great screenplay they'd send a limo to the airport to pick him up… Great creativity comes from everywhere, I was flubbed(before) and I didn't just want a show on the air, I wanted something big, bold and I wanted to prove them wrong. Only problem was I didn't have an idea, so I was just left angry and worried about it… I lied and cheated and schemed and manipulated all the way through the idiocy that is the notes process when you do this, was able to push the production through relatively unscathed and in the form that it would work in… That's how Heroes got on the air… It's not the most original idea in the world, you build and borrow. Just put these pieces together in the right way, at the right time, and on the right network."
    more of this interview at: http://blog.theeg.com/2007/12/04/tim-kring
    It's not good business that Nokia would get in bed with a stupid racist thief like Tim Kring.
    I have been invited recently by the media to come on tv and share my story about my lawsuit against NBCU and Tim Kring.
    I will not stop until the world knows why Heroes really failed and why Conspiracyforgood.com is just another rip off by Tim Kring.
    It's really interesting that Nokia would do business with a hack that thinks "Hollywood would send a limo to pick Hitler up at the airport".
    Why isn't this story in the LATIMES?

  2. […] and was reiterated here. One of the creators of the television series “Heroes”, Tim Kring was on-hand at the Global Water Symposium was to relay how effective storytelling was a central […]

  3. magic mesh says:

    It’s in fact very complicated in this full of activity life to listen news on Television, thus I just use the web for that reason, and take the most up-to-date information.

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