Sabrina the teenage witch is getting a makeover. On Wednesday Archie Comics, which created the character, announced a partnership with MoonScoop Entertainment and plans to create a new half-hour animated TV series.
The new show will feature a more “current” interpretation of the character, according to Archie Comics Chief Executive Jon Goldwater. Think skinny jeans, spiky hair and a tattoo.
“This is the first new animation for Sabrina in almost 10 years,” said Goldwater. “It’s a combination of ‘Twilight’ meets ‘Buffy the Vampire Slayer’ … she’s more modern.”
Story wise, the project aims to be more action-oriented than previous incarnations such as ABC’s short-lived Saturday morning “Sabrina: the Animated Series” (1999-2000) or the sitcom starring Melissa Joan Hart that ran from 1996 to 2003 on ABC and then the WB network.
“It’s a little more dealing in the supernatural realm,” Goldwater added.
Even Salem, the magical cat, will be re-imagined — he’s a tad more naughty this time around.
MoonScoop has also optioned Little Archie, with plans to produce an animated series down the line. But whereas Sabrina will be CGI animation on par with movies like “The Incredibles” and “Kung Fu Panda,” the company says, Little Archie will be traditional, hand drawn 2-D animation.
MoonScoop says it is meeting with networks in the next few weeks and hopes to have Sabrina on the air by October 2012. And the company already has its eye on feature-film versions.
“With Harry Potter coming to an end, we wanted to fill that void,” said MoonScoop Chief Executive Mike Young. “She’s a teenage girl with superpowers, for god’s sake. So Sabrina fits perfectly.”
– Deborah Vankin
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