‘Avatar’ is already the bestselling Blu-ray ever

April 26, 2010 | 5:49 a.m.

Ben Fritz of Company Town reports that James Cameron’s blue-faced epic with green themes is now the gold standard of shiny silver discs.

Avatar faces

 

Just four days after debuting on store shelves, “Avatar” has sold 2.7 million Blu-ray discs in the U.S. and Canada, according to 20th Century Fox — more Blu-rays than any previous movie has sold. The previous record holder, “The Dark Knight,” has sold 2.5 million Blu-rays since its debut 16 months ago.

Fox also sold 4 million standard definition DVDs. The combined total makes “Avatar” the biggest DVD launch of the year, breaking a previous mark of 4 million Blu-ray and DVDs combined set by “The Twilight Saga: New Moon” on its first weekend in March.

“Avatar” also debuted Thursday in France, where it sold a combined 400,000 units on DVD and Blu-ray, the biggest-ever launch in that country. It’s at the top of the charts in Germany as well, although specific sales figures weren’t immediately available. It goes on sale in Britain on Monday.

THERE’S MORE, READ THE REST

– Ben Fritz

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Photo credit: 20th Century Fox


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Comments


4 Responses to ‘Avatar’ is already the bestselling Blu-ray ever

  1. Dougie Fresh says:

    Jim does his own thing (time after time), and it succeeds sensationally. I love that.

  2. Sean Collins-Smith says:

    Same here. His singular vision is almost always greeted with universal praise. Woot JC!

  3. James Cameron's self-righteous injection of partisan politics and one-dimensional morality that is the story of Avatar is ponderous, underhanded, and due to the whopping success of the film, destined to make us all dumber.
    Read More: http://www.theinductive.com/culture/2010/2/12/ava

  4. 1skyliner says:

    Same here. His singular vision is almost always greeted with universal praise.Jim does his own thing."Avatar" also debuted Thursday in France, where it sold a combined 400,000 units on DVD and Blu-ray, the biggest-ever launch in that country.Thanks for sharing!

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