‘Clash of the Titans’ is next up to make the 2-D to 3-D jump, and there are doubters

April 01, 2010 | 12:16 a.m.

In his Word of Mouth column, Times Hollywood reporter John Horn discusses the continuing trend of 3-D films. As “Clash of the Titans” prepares to debut, the glut of films and scarcity of screens, along with the quality of films converted from 2-D to 3-D, may soon come into question among filmgoers. Here’s an excerpt:

Clash

 
It worked for classic children’s literature. The signs look equally promising for Greek mythology.

Hollywood’s stereoscopic crusade has led several studios to rush to retrofit two-dimensional movies into 3-D releases. While some smaller companies dabbled in the conversion strategy before with mixed results — such as 2007’s “Battle for Terra” — so far only two studios have finished rebooting movies originally conceived and shot as 2-D titles.

The first, Tim Burton’s “Alice in Wonderland,” is a massive hit, with a domestic gross approaching $300 million. A whopping third or so of the Lewis Carroll adaptation’s revenue is attributable to the higher ticket prices charged by theaters with 3-D screens, in which tickets can cost an extra $2 to $4 more. Next up: Warner Bros. and Legendary Pictures’ remake of “Clash of the Titans,” which is poised to have the best Easter opening ever (the holiday record of $40.2 million was set by 2006’s “Scary Movie 4″), with weekend sales projected to be more than $60 million, with $70 million not entirely out of reach. It opens in wide release Thursday night with more screens added Friday.

The PG-13 rated mythology movie, starring Sam Worthington as Perseus, Liam Neeson as Zeus and Ralph Fiennes as Hades, is generating strong interest from men in their 20s and 30s, according to audience tracking surveys. Among the two other new wide releases, younger girls will likely head for Miley Cyrus’ “The Last Song,” while African Americans, particularly black women, are leaning toward Tyler Perry’s sequel “Why Did I Get Married Too?”

Given the enormous returns generated by the 3-D “Avatar” — a worldwide haul nearing $2.7 billion, with about 80% of its $740.7 million domestic take coming from theaters with 3-D screens — Hollywood’s growing affection for the format is hardly surprising, especially as ancillary revenue from DVDs plummet. Among movies previously envisioned as 2-D productions, Sony is planning a 3-D reworking of its 2011 vampire story “Priest,” while Warners has similar stereoscopic plans for the last two “Harry Potter” films, 2011’s “Sucker Punch” and “Green Lantern.”

But the tactic does have its doubters, including “Avatar’s” own James Cameron. “It’s typical of Hollywood getting it wrong,” he told MTV. “Now it’s being crammed down from above and now people are being told to make movies in 3-D, when it should have been the other way around.”

READ THE REST

– John Horn

Photo: “Clash of the Titans.” Credit: Legendary Pictures

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Comments


2 Responses to ‘Clash of the Titans’ is next up to make the 2-D to 3-D jump, and there are doubters

  1. Dan June says:

    I love your site and like the info you put up. I'm new to the blogging network and recently started a movie review blog and was wondering if you had any pointers that could help in anyway. Thanks for your time.

  2. John says:

    The idea of "converting" 2-D movies to 3-D seems inherently flawed.
    The natural illusion of 3-D works in the human brain because we see two separate images from two eyes that are spaced a short distance apart.
    The illusion of 3-D in the movies works because the film(s) are shot using two different lenses that are spaced a short distance apart.
    Those two different images, are then combined (by the brain) to form the illusion of a single image with depth. But that depth requires information from two different sources, two different lenses.
    I can't see any effective way of creating true 3-D from a flat 2-D film, because the information normally provided by the second lens (or eye) just isn't there. Any attempt at 3-D using only one angle (which is what you have in normal 2-D films) would be inherently fake and unconvincing.
    This desperate scramble by studios to hop on the 3-D bandwagon will only help destroy the public's interest in true 3-D by forcing audiences to endure films that pretend to be 3-D but are not. Audiences will begin to confuse fake 3-D "conversions" with true 3-D, and will sour on the entire process.
    I strongly suggest that ticket buyers boycott any movie that has been retrofitted from 2-D to a fake 3-D. Go to see only true 3-D movies that were filmed in 3-D (with two lenses).
    Do you homework, read the reviews. Check to see if the film was originally shot in 3-D, or if they're trying to pass off a tricked-up 2-D film.

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