Do not underestimate the power of a photo op…
Today the New York Stock Exchange was the scene of a stir, thanks to a visit by the dreaded Dark Lord of the Sith — no, no, not Bernie Madoff, we’re talking about Darth Vader, the evil, black-clad wizard of the George Lucas universe. No one loves “Star Wars” more than me, but is this really the best way for Wall Street to rehabilitate its image? And how many jokes will we hear on the talk shows tonight?
There was some good news, though; I hear that the makers of asthma medicine saw their stock prices soar as the raspy villain marched out.
— Geoff Boucher
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