Hannah Montana on the Avengers? Reactions to the Disney/Marvel deal

Sept. 01, 2009 | 11:01 p.m.

The mouse has eaten the spider, and there’s been strong industry and fan speculation as to what the Disney-Marvel deal could mean (Demi Lovato as She Hulk was not one of the ideas), but most seem to be giving the move a “wait-and-see” reaction.

Analysts are saying that Marvel didn’t have to do it, but obviously it will have more money to make the new reboot of “The Fantastic Four” everyone’s talking about, “Ant-Man,” “Thor,”Ang Lee’s “Shang Chi” (yep!) and other long-languishing projects — though Marvel does have lots of characters already tied up.  But, as David Pollard says in the video below from G4, it also means that the mouse may decide, “Hey, ‘Thor’s’ too expensive to make with Kenneth Branagh. Nix it.” Fans would probably be mad (“I say thee nay!”), but even they have to admit that the Magic Kingdom does know how to make money.

Comic Book Resources asked many of comicbookdom’s voices what they thought of the deal and its possible effects on the publishing arm.  A few of the comments included:

Kurt Busiek, writer of “Astro City,” “JLA/Avengers,” “Marvels”

I see the fan community already salivating over Pixar X-Men (has Pixar done any adaptations, guys?) or dreading Hannah Montana joining the Avengers.

Rick Remender, writer of Marvel’s “Punisher”

I just got off the phone with my editor at Marvel and was told this deal guarantees everyone currently at Marvel will get [a] helium-filled rocket balloon car covered in gold leaf and powered by the dreams of children.

Dan Vado of SLG Publishing, home of Disney properties “Haunted Mansion,” “Tron,” and “Gargoyles,” among others

It could be, again strictly conjecture here, that Marvel will end up being reduced to a licensing company and that its publishing will be scaled back dramatically as emphasis is put on content like movies and video games and less emphasis on things like publishing.

Marv Wolfman, former Marvel Comics Editor in Chief and former “Disney Adventures” editor

As far as the comics go, hopefully, they will leave Joe Quesada and company where they are and not interfere; they’ve creatively improved the Marvel Comics. Based on most of their Marvel Studios movies, they seem to have good people there, too. I’m not completely sure it was a wise purchase, but Disney is in the branding/franchise business and the Marvel brand is one of the largest in the world.

— Jevon Phillips



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2 Responses to Hannah Montana on the Avengers? Reactions to the Disney/Marvel deal

  1. Frank Stanton says:

    Disney control of Marvel characters and story lines will most likely lead to pure market based decisions when putting together film projects, with the result being a watering down of any ideas of reflections on the psyches of both evil doers and heroes as characters. It will further gut any social commentary which is at the heart of good syfy and fantasy. It will put out slick films with lots of ooh-ah special effects that the kiddies and their moms will love. It will make tons of money off of toys and bad cartoons which come with the movies. You won't see any Ridley Scott type directors (those with vision and respect for source material) making these films; rather, you will have competent journeymen who will meet the budget constraints and not show an ounce of imagination. In short, you will be left with products for consumption, rather than films that inspire or make one dream. Marvel, RIP.

  2. Hans Christian Vang says:

    More PG than PG-13 equals bigger audiences?
    Quite the oppossite.
    Poor, poor Marvel…
    The House of Ideas is D E A D.

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