Hannah Montana on the Avengers? Reactions to the Disney/Marvel deal

Sept. 01, 2009 | 11:01 p.m.

The mouse has eaten the spider, and there’s been strong industry and fan speculation as to what the Disney-Marvel deal could mean (Demi Lovato as She Hulk was not one of the ideas), but most seem to be giving the move a “wait-and-see” reaction.

Analysts are saying that Marvel didn’t have to do it, but obviously it will have more money to make the new reboot of “The Fantastic Four” everyone’s talking about, “Ant-Man,” “Thor,”Ang Lee’s “Shang Chi” (yep!) and other long-languishing projects — though Marvel does have lots of characters already tied up.  But, as David Pollard says in the video below from G4, it also means that the mouse may decide, “Hey, ‘Thor’s’ too expensive to make with Kenneth Branagh. Nix it.” Fans would probably be mad (“I say thee nay!”), but even they have to admit that the Magic Kingdom does know how to make money.

Comic Book Resources asked many of comicbookdom’s voices what they thought of the deal and its possible effects on the publishing arm.  A few of the comments included:

Kurt Busiek, writer of “Astro City,” “JLA/Avengers,” “Marvels”

I see the fan community already salivating over Pixar X-Men (has Pixar done any adaptations, guys?) or dreading Hannah Montana joining the Avengers.

Rick Remender, writer of Marvel’s “Punisher”

I just got off the phone with my editor at Marvel and was told this deal guarantees everyone currently at Marvel will get [a] helium-filled rocket balloon car covered in gold leaf and powered by the dreams of children.

Dan Vado of SLG Publishing, home of Disney properties “Haunted Mansion,” “Tron,” and “Gargoyles,” among others

It could be, again strictly conjecture here, that Marvel will end up being reduced to a licensing company and that its publishing will be scaled back dramatically as emphasis is put on content like movies and video games and less emphasis on things like publishing.

Marv Wolfman, former Marvel Comics Editor in Chief and former “Disney Adventures” editor

As far as the comics go, hopefully, they will leave Joe Quesada and company where they are and not interfere; they’ve creatively improved the Marvel Comics. Based on most of their Marvel Studios movies, they seem to have good people there, too. I’m not completely sure it was a wise purchase, but Disney is in the branding/franchise business and the Marvel brand is one of the largest in the world.

– Jevon Phillips

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