Iron Man and lemon blossoms? Diesel bottles up Tony Stark aroma

March 25, 2010 | 11:58 p.m.

Ironman2

 

Over on sister blog All the Rage, Adam Tschorn is hot on the scent of a certain Golden Avenger as news drops about a cologne, Only the Brave, teaming with “Iron Man” in a unique marketing scheme.  Don’t you want to smell like a billionaire?

Holy heroic tie-ins! It was just a few months ago we were mentioning that the men’s fragrance market was moving in a more manlier direction. Now, word comes to us from a secret underground lair (well, OK, from a PR firm) that Diesel is trying to tractor-beam the comic-book crowd to the cologne counter by giving its clench-fisted Only the Brave bottle a major makeover.

In advance of “Iron Man 2″ hitting theaters May 7 (which stars Robert Downey Jr., reprising his role as Tony Stark, and Mickey Rourke as Whiplash), the clear, flacon-gripping hand has been rendered in the same red and glossy gold shades of billionaire industrialist playboy Tony Stark’s trademark exoskeleton for a limited-edition production run.

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– Adam Tschorn

P.S.: The description of the scent, “top notes of lemon blossom, mandarin and coriander leaves, a heart of labdanum, black rose and lavender, and a dry down of amber, tolu wood and ebony wood,” does have a mention of Mandarin in it.  Hmmm …

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