Instrumental in the biggest things Marvel has going on right now [Secret (Skrull) Invasion and the earlier Civil War storylines] and the biggest thing Marvel has ever done onscreen (by itself), the comics company continues to let Tony Stark lead them in interesting directions, this time with an assist from Bruce Banner.
The latest venture is the new Iron Man digital comic book, along with an Incredible Hulk book as well. No, they are not the first digital comic books that the House of Ideas has produced, but they are the first it’s used to tie directly into and extend the storyline for a movie.
"Iron Man: Fast Friends" concentrates on the Tony Stark-Jim Rhodes relationship, while "Incredible Hulk: The Fury Files" shows how S.H.I.E.L.D. director Nick Fury gets involved with the green Goliath. The Iron Man series launches Wednesday (Sept. 17), and the Hulk smashes computers on Oct. 8.
Here’s a a bit more info from the press release:
In addition, these exclusive Iron Man and Incredible Hulk comics represent the premier releases in a continuing slate of comics available only to subscribers of Marvel Digital Comics Unlimited. Digital-only exclusives will be published regularly on Wednesdays at the pace of three or more comics per month. Upcoming titles include top Marvel characters and creative teams, fan-favorite holiday-themed specials, explorations into science fiction, martial arts and western genres and so much more.
So, yes, you do have to be a subscriber to Marvel Digital Comics Unlimited to get the books. Not sure which titles it’s talking about when mentioning "science fiction, martial art and western genres," but as this type of storytelling grows, it might be worth it. And what do they look like, you might ask (sans wording) …
— Jevon Phillips