How long before we see a “Spider-Man’s Friendly Neighborhood” or “Asgard’s Hall of Heroes” at a Disney theme park?
I put that question to Bob Iger, president and CEO of Walt Disney Co., on Thursday at the blue-carpet event at the premiere of “Disney’s World of Color” at Disney’s California Adventure, the Anaheim theme park that has struggled to find a strong identity since opening in 2001. Iger, whose company took over Marvel in a $4 billion deal January, seemed to chew on the question a bit, but in the end, he stayed safely vague in his response.
“We’re just now considering all of our different options, so it would be premature to say when or where in the parks you would see Marvel characters — but I think it’s safe to say that you’re going to see some of those great Marvel characters walking around in the future.”
Let’s give Disney some guidance — what sort of Marvel-based rides would help with the overhaul of California Adventure?
– Geoff Boucher
RECENT AND RELATED
Images: Top, the Marvel Universe. Credit: Marvel. Bottom, a poster for “Toy Story 3.” Credit: Pixar/Disney