Captain America may lead the way for Marvel movies filmed in 3-D

May 10, 2010 | 3:26 p.m.

Ben Fritz of Company Town checks in with a Hero Complex exclusive on the 3-D future of Marvel Studios.


If “Iron Man 2” had come out late in the summer, Tony Stark might have soared right out of the screen. And don’t be surprised if Captain America’s shield or even Thor’s hammer comes flying at you in a dark theater in the seasons to come.

In an interview Sunday about the huge $133.6-million opening of “Iron Man 2,” Marvel Studios President Kevin Feige admitted he and his team had considered converting the superhero sequel into 3-D after seeing the success of Avatar and Alice in Wonderland.”

Given the extensive demands of post-production on “Iron Man 2,” however, they concluded there simply wasn’t enough time.

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“We couldn’t have turned over a version of the movie 10 or 20 weeks earlier for 3-D conversion without undermining the quality,” he said. “We used all the time we had for mixing and editing and discovering the right tone.”

Don Cheadle, one of stars of the film, said director Jon Favreau and his cast were “making changes while the paint was still wet” trying to find the appropriate presentation of the relationship between his character, Lt. Col. James “Rhodey” Rhodes, and Stark (Robert Downey Jr.). Rhodey steals Stark’s high-tech armor and becomes the hero War Machine. But Favreau and his team were making last-minute changes to dialogue and making edits to ensure that audiences would be sympathetic to both the stern military man and his freewheeling billionaire buddy. 

With three Marvel movies in the works over the next two years, however, Feige hinted that 3-D may be in the cards for some or all of them.

“The team has been doing a lot of research into 3-D processes, and we’re looking at it on future films when we have the time,” he said. “We will be doing it at some point.”

“Thor” is already in production, meaning it would have to be converted into 3-D in post, but “First Avenger: Captain America” and “The Avengers” could potentially be filmed with 3-D cameras. The massive success of James Cameron’s “Avatar” has stirred a 3-D sensation in Hollywood that some compare to a gold rush and others worry might just be herd mentality. Upcoming 3-D films include Martin Scorsese’sThe Invention of Hugo Cabret,” “Stretch Armstrong” and Sony’s “Spider-Man” reboot.

— Ben Fritz



Chris Hemsworth

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24 FRAMES: Will 3-D frenzy ruin movies?

Stark Expo will link “Iron Man 2” and “Captain America”

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Captain America’s shield makes “Iron Man 2” cameo

ZEITCHIK: 3-D is changing the the ways scripts are written

Marvel is on a mission in Hollywood

Art: Marvel Comics. Photo: Chris Hemsworth as Thor. Credit: Marvel Studios / Paramount Pictures

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6 Responses to Captain America may lead the way for Marvel movies filmed in 3-D

  1. Cal Godot says:

    It's the very worst thing they could do to superhero movies. Which means they will do it. I won't see a "converted" 3D – the "conversion" is only done to tack on the $5+ surcharge for 3D. It is the 21st century equivalent to "colorizing." But fanboys are fools with their money, and the general public will buy into anything hyped loudly enough, so I predict this will be the fate of Thor, Captain America, and every other superhero movie produced by Marvel, DC, and other Hollywood studios. Until the day that the 3D conversion is the obvious factor for tanking a movie, we'll be cursed by this juvenile crap designed only to make money for many years.

  2. NO! Nooooooo!
    Not Cap for sure. NOT MY CAPTAIN!
    Dr. Strange starring Dr. House, THAT might be cool, where the 3-D can add something (another dimension, lol) to the story and overall film. Wouldn't that be something?

  3. Alicia says:

    I'm one of the who CAN'T watch 3-D due to visual processing issues. I loved both Iron Man and Iron Man 2 and am looking forward to the rest of the Avengers movies, but my family and I won't see them in 3-D.

  4. Erika says:

    i can't wait for the cap movie to come out!

  5. Dale says:

    I've been reading Marvel Comics since 1962, so naturally I'm a fan of the movies. But I absolutely hate 3-D, and have no intention of watching any movie made 3-D. Wearing glasses is bad enough as it is. Glasses on glasses? Forget that! If Marvel goes 3-D, that's it for me. My expectations for Cap and the Avengers was already low, and they has just dropped through the floor. 3-D is nothing but a substitute for good characters and plot. An extremely poor substitute!

  6. 3D Rules! says:

    I can't wait for this. Captain America will be awesome in 3D. All 3D movies come in 2D, so stop your whining. You sound like a bunch of spoiled brats, "I don't want this movie in 3D…. waaaahawaaaa. Mommy tell them to stop!" hahah thanks for the laugh.

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