Bring it on? John Harlow, writing for The Times of London, reports that the success of “Avatar” and its less-in-your-face style of 3-D is inspiring Hollywood executives to eye their archives for films of the fantastic that might be represented with a new dimension:
Hollywood is preparing to re-release some past hits, including “Star Wars” and “The Lord of the Rings” trilogy, in 3-D following the record-breaking success of “Avatar.”
Studio executives are drawing up schedules of popular films that will be “retro-fitted” with 3-D technology after the science fiction blockbuster, directed by James Cameron, last week became the second highest grossing movie of all time.
A 3-D version of “Avatar” has driven ticket sales to more than $1.14 billion in just three weeks; only “Titanic,” Cameron’s 1997 epic, has made more money at the box office.
Rival studios had been waiting to see if Avatar took the 3-D experience — albeit using special glasses — beyond the popularity of animated tales such “Monsters vs. Aliens.” Experts now predict that 3-D will become the new multiplex standard within five years. This will be as dramatic a shift as when the “talkies” killed off silent movies in the early 20th century.
It’s a lengthy piece, you can read the rest here. There’s not much surprising here, really, but it is intriguing to track the unfolding story of “Avatar” and its influence on the direction of Hollywood.
– Geoff Boucher
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Photo: Keanu Reeves as Neo in “The Matrix Revolutions.” Credit: Jasin Boland / Warner Bros.