‘Potter’ trailers and magazine covers still say November

Aug. 17, 2008 | 1:09 a.m.

Harrypotter6empireOne more dispatch about the Great Muggle Rebellion of 2008: I just took my son, Ben, to see “Star Wars: The Clone Wars” for the second time (George Lucas may have plenty of cynical critics but my Lego-loving, Jedi-worshiping 6-year-old is not one of them). “The Clone Wars” is being distributed by Warner Bros. so what was the first trailer we saw before the movie? That would be “Harry Potter and the Half-Blood Prince” and, at the end, the last word on the screen, written in wavering letters, was “November.” I heard chuckles and even a few boos when the word popped up.

It occurred to me as the screen went dark how difficult it is going to be for Warner Bros. to put the brakes on the massive marketing machine that has been gearing up fans everywhere for a November release and now has to tell them to put their wands away until the summer of 2009. “Entertainment Weekly,” for instance, just hit the stands with the “Half-Blood Prince” on the cover, which must be infuriating for editors at the publication. Everyone wants to be first, but no one wants to give their cover to a movie that is almost a year away. Some of the frustration is clear on an “EW” blog post written by Jeff Giles, who compared it to the infamous “Dewey defeats Truman” headline in the Chicago Daily Tribune.

Empire Magazine in the U.K. also has a cover story this week on the sixth film about the boy wizard. Harry looks appropriately battered, just like his dazed fans across the globe. The text on the cover blares that the issue is devoted to “45 New Movies You Need to Know About Right Now!” Well, make that 44 movies on the urgent, need-to-know list and one more about a Hogwarts student who surprised the world by getting enrolled in the 2009 session of summer school…

— Geoff Boucher

Image courtesy of Empire Magazine


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7 Responses to ‘Potter’ trailers and magazine covers still say November

  1. oakmonster says:

    Same thought exactly when EW turned up in my mailbox the other day.
    I'm one of the enraged Muggles here. It's been such a tradition to see Potter in November, all of my biggest 3 events of the year all lined up in the month–a HP movie, my birthday, and USC-ucla game.
    Shame on WB. I seriously hope they reconsider.

  2. oliver says:

    Oh God!!!!
    WB sucks!

  3. Jarid says:

    A New email itiative was launched today at Accio Dumledore's Army
    Go Sign it and it sends emails to WB Execs, Time Warner Execs and Media outlets for you http://pottersorder.blogspot.com/2008/08/harry-po

  4. Lisa says:

    I cannot believe how long they are making the fans wait for the release of HP:6. It is ridiculous. Everyone expects a Nov. release. I take my niece as tradition for her bday which is Nov. 17th – the date of the first release. … the movie will still sell-out. The pre-sales will be through the roof. The longer WB waits… the less interested people will be. WB marketing should have polled fans first before making a huge announcement, getting everyone excited with the trailer… then letting us all down. This muggle is dis-enchanted.

  5. M H says:

    Personally, I believe WB is shooting themselves in the foot. If they wait until next summer, my prediction is many fans will not go to see it in the theaters out of SPITE. They will punish WB for punishing them…I am still dumbfounded as to what idiot thought this was a good idea. You release the movie in theaters, then you get it out on video for the next Christmas. They had a rhythm that worked for this series, now it is all messed up. Next thing you know they will have a thirty year old Harry battling it out in the last movie because it took that long for the last movie to come out.

  6. Paige says:

    im seriously not happy bout this. i cood hardley wait til november let alone july!!!! i h8 iht !!

  7. Pasnat54 says:

    I love the Harry Potter books and enjoy the movies, but I can't get worked up because they're delaying HP6. There's such a long interval between films that it's exciting just to see one come out, whenever it hits.
    I couldn't even have told you the movies came out in November. And they're a tradition? Uh… okay. Now birthdays in November — that's something to look forward to (my mother and niece). UCLA vs. that other team? Another great tradition.
    But the opening of a Harry Potter movie? Will life lose its meaning when there are no more Harry Potters left to open?

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