Marvel is a Mickey Mouse operation now

Aug. 31, 2009 | 8:16 p.m.
DisneyMarvel

The Spider and the Mouse? All of Hollywood is abuzz with the big news that Disney is scooping up Marvel. It’s not the first time that the superhero outfit has been viewed with hungry eyes by the giant entertainment power — we told you last year that Disney and Dark Horse once had designs on the House of Ideas — but no one saw this coming. My colleague Dawn Chmielewski has the story:

The Walt Disney Co. today announced that it had agreed to acquire comic-book giant Marvel Entertainment, creator of such characters as Iron Man and Spider-Man, in a cash-and-stock deal worth an estimated $4 billion.

The acquisition would give Disney access to a library of more than 5,000 characters — several of whom have inspired major films for other Hollywood studios. Marvel, meanwhile, gains the clout of Disney’s ability to take a popular character and make money on it through films, television and licensed merchandise.

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” said Disney President and Chief Executive Robert A. Iger.

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Photo, top: Marvel and Disney comic books on display at Midtown Comics in New York on Monday. Credit: Daniel Aker / Bloomberg. Bottom photo: Michael Richardson of Dark Horse Comics. Credit: Los Angeles Times

Comments


2 Responses to Marvel is a Mickey Mouse operation now

  1. oakley says:

    If Iron Man flies over Disneyland in Iron Man II, we know it's all over.

  2. CHRIS JAHNES says:

    I think this is great as long as they don't interfere with each other, so they can treat each other equally to become the world's coolest bussiness empire ever!!!

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